OUR STORY
The Beginning Of A Vision
Founded in 1997 by Craig Reichel, Reichel Foods recognized a need for easy, quick, and convenient snack alternatives for today’s fast-paced lifestyles. Beginning with an innovative meat and cheese snack combination, the company continued to push the boundaries of fresh snacking by introducing Dippin’ Stix®, pairing fresh produce with flavorful dips and reshaping the grab-and-go produce snack category.
Building on that success, Reichel Foods expanded its portfolio with PRO2snax®, combining fresh produce with protein for a balanced, on-the-go snack. Today, the company continues its tradition of innovation with the introduction of GO2snax®, a premium deli snack brand offering a variety of fresh, convenient, and satisfying snack combinations designed for today’s busy consumers.
From Renovation to Innovation
Craig Reichel’s vision began with the company’s manufacturing facility and investment in modern equipment. What started as a simple idea grew into a journey of innovation, leading to a portfolio of fresh snack solutions that has helped shape the grab-and-go snack category. Today, Reichel Foods is a trusted leader in fresh snacking, delivering high-quality, convenient products that consumers can enjoy wherever life takes them.
A Commitment To Excellence
As Reichel Foods continues to grow, we remain dedicated to sustainable and ethical practices that reflect our core values of quality, integrity, and innovation. Through brands like Dippin’ Stix®, PRO2snax®, and GO2snax®, we strive to provide fresh, convenient, and delicious snack solutions while fostering a positive work environment and building lasting relationships with our customers and partners.
GO2snax is crafted for today’s busy, on-the-go lifestyle. We know consumers want satisfying snacks that deliver both convenience and great taste. That’s why GO2snax combines premium meats, cheeses, and flavorful accompaniments into fresh, protein-packed snack trays that are ready whenever hunger strikes. Each single-serve GO2snax is thoughtfully portioned to provide a delicious, convenient alternative to traditional snacks, making it the perfect choice for busy days, afternoon cravings, or a quick protein boost. With bold flavors and quality ingredients, GO2snax helps keep you fueled and satisfied wherever the day takes you.
Reichel Foods has been a leader in the fresh snack category since the beginning. We pride ourselves in offering fresh, innovative, and affordable products to families nationwide. Through creativity, sustainable practices, and a commitment to quality, we’ve expanded our reach and our product line, ensuring that we remain at the forefront of the industry.
“The Reichel Foods team strives for excellence in our industry. We encourage feedback from our customers and take the time to address their individual needs. I am proud of our accomplishments at Reichel Foods. We will continue to provide excellence for our customers and clients to ensure the growth of our industry for years to come.” -Craig Reichel, President, Reichel Foods, Inc.
Corporate Responsibility And Sustainability
Reichel Foods is committed to reducing its environmental impact by partnering with suppliers who share its sustainability values and by implementing initiatives that conserve resources while maintaining product quality. Through a master production scheduling system, the company has improved production efficiency, reduced utility consumption, and lowered operating costs.
Each year, Reichel Foods recycles an average of 186 tons of plastic and corrugated materials. The company has also reduced packaging waste by 30% with a 12-count shipper that doubles as a display carton, while lowering transportation fuel costs by 6% through more efficient palletization. Whenever possible, Reichel Foods uses recycled materials, and all packaging is 100% recyclable to help reduce post-consumer waste.
Community Impact
Reichel Foods is deeply committed to giving back to the community, regularly supporting schools, fundraisers, and non-profits. Each year, we donate over 100,000 products to help strengthen our local area. We are dedicated to supporting initiatives that promote health, wellness, and sustainability, believing that by uplifting our communities, we help create a better future. Our focus on building meaningful relationships with customers and partners reflects our ongoing commitment to quality and positive community impact.
Our Mission
Our mission is to provide premium, fresh, and convenient deli snack solutions that fit today’s on-the-go lifestyle. We are committed to delivering high-quality meat, cheese, and snack combinations that offer exceptional taste, satisfying protein, and everyday convenience. Through continuous innovation, uncompromising quality, and a focus on consumer needs, we make grab-and-go snacking simple, delicious, and accessible.